Blog - Day 6 Agency

6 WEBSITE IMPROVEMENT TIPS

by Patrick Hess | Mar 6, 2022 | 21 Comments

So it's been a while since your website was launched and you're finally getting around to considering an update. Or perhaps your site just isn't generating enough leads for your business or organization. There are dozens of tweaks that can be made to almost any website and because the internet is an ever evolving universe, the job of keeping it relevant and effective can be tedious. However, these 6 website tips should be a minimum to consider for any size company offering a product or service...

5 MARKETING MISTAKES BUSINESS OWNERS MAKE

by Patrick Hess | Feb 5, 2022 | 24 Comments

Working with small business owners since 1999 has been highly rewarding and also frustrating at times. Most of the time when talking with them they are at a loss of how to market their product or service after trying to do it on their own and creating marketing mistakes. In almost every case, the technology or software needed to create meaningful marketing campaigns is the biggest hurdle to them. They either rely on others to do the computer based projects needing done or they simply have...

WHICH SOCIAL MEDIA MARKETING PLATFORMS SHOULD YOU BE ON?

by Patrick Hess | Jan 28, 2022 | 16 Comments

While some social media is popular, not every social media marketing platform is the best for every company. Typically, it's best to imagine the users of each type of social media to determine what your presence may do for your business. Another factor is that not all social media should be used for simply promoting your product or service. It is also a strong method to solicit new employees or to promote social causes that your company may be connected with as well. All marketing promotion...

THE PRICE OF NOT DOING VIDEO

by Patrick Hess | Jan 12, 2022 | 18 Comments

With the impending shift to 5G nationwide in the coming months, bandwidth for mobile users will become a non-issue. High speed bandwidth at a business or home wifi is already fast enough to help users view video content without lag, so if your digital marketing strategy is not including relevant video advertising content, you're going to miss out on many potential customers. "Video equipment is not always a required capital investment..." There are varying degrees of video advertising content...

THE VALUE OF RADIO ADVERTISING

by Patrick Hess | Dec 22, 2021 | 27 Comments

It wasn't so long ago that using local radio advertising as a primary promotional platform would yield amazing results. In fact, the ad rates per minute would certainly reflect the station's listener base at various times of the day and night. The problem nowadays is that local radio has become somewhat of a lost art. Due to a serious drop in ad revenue, many station owners have had to consolidate or discontinue having on-air staff altogether. No longer are there very many local live reads or...

TOP 5 WEBSITE GRAPHIC DESIGN CONSIDERATIONS (UX / UI)

by Patrick Hess | Mar 11, 2021 | 11 Comments

"A great SITE design is only as great as the time it takes for a visitor to get to the content they want." - Patrick Hess (me) A website in 2021 should be much easier to create with the multitude of simple point-and-click tools available on the internet for beginners. While these tools make the coding of a website less a burden, they may not provide the flexibility to create a unique visual experience for the visitor. On one hand, template based software for creating a website already takes...